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Electronic Arts, Games Convention 1
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Multi-media around the clock
The event-like appearance of the exhibition containing numerous entertainment facilities and attractive presentations was designed first of all to appeal computer games aficionados. Dealers could meet the manufacturers in a separated business center, away from the crowds. One of the most recognized presentations at the "Games Convention", Electronic Arts, the world´s biggest developer of computer games from the USA.
The contract contained the development and realisation of conception, construction, sound-, lighting- and video engineering, computer and paddle technics, as well as logistic and organisational supervision of the stand during the event.
In the preliminary discussion Electronic Arts had pointed out that the presentation of the games has the highest priority on the stand. Therefore the games were organised in four genres: sports, adventure, strategy and action. Each genre should be presented in a unique surrounding. We tackled the task by constructing an arena-shaped stand with two tribunes, and generating the unique surrounding of each genre through lighting design, together with all-around video projection on thirteen screens, each lit by a 12.000 ANSI Lumen video projector.
The concrete construction consisted of a cross-beam framework that was covered with specially produced elastic canvas. The canvas was lit by 120 washlights in different colours. More 30 moving lights were mounted on a lighting grid over the stand´s area. The presentation of each games genre was initiated by a trailer, projected on the video screens, while the colour of the
stand´s skin and area were changing. The trailer was a 15-minute light and video show, completely pre-produced and timecode-controlled.
Further on introductions into the games designed for PC, Sony Playstation 2, Nintendo Gamecube and Microsoft X-Box were given by the particular designers. Therefore two additional paddles in the center of the stand and two extra video screens were available, lit by 16.000 ANSI Lumen video projectors. To support the presentations we produced all soundtracks in Dolby Digital 5.1. Playback, of course, was also done on a 5.1 system.
The outcome: Multi-media around the clock became the highlight for the exhibition visitors, which was later reflected in the papers. After the exhibition a renowned PC games magazine published the results of an internet survey. The Electronic Arts presentation was top-rated in the degree of popularity.
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Info
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- Home
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- About us
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- Contact
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Television
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- Television
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- ZDF, Wetten dass..?
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- VIVA, Comet
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- Sat1, Das goldene Lenkrad
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- ZDF, Ein Herz für Kinder
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- ARD, Mainz bleibt Mainz wie es singt und lacht
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- ZDF, Oktoberfesteröffnung
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- HR3, Klassikkonzert Festhalle Frankfurt
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- ZDF, Expo2000, Opening Gala
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- ZDF, Das goldene Lenkrad
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- World Awards
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- ZDF, Goldene Kamera
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Exhibitions
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Corporate Events
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- Corporate events
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- Deutsche Bahn "Bahn Award"
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- SBS management conference
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- Fujitsu Siemens Produktforum Augsburg
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- D2-Vodafone Kickoff
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- Siemens "Server World" Musical
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- BFG management conference
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- Preussag "Expoesie"
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- i2 Planet Vienna
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- "Gehe Comvent" , Schuppen52 Hamburg
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- World Awards
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3D / AV-Video
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- VW car presentation
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- 3D/AV-Video
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- 3D Visualization for MMC-Studios Köln
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- 3D Visualization for Fujitsu Siemens
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- Electronic Arts exhibition stand 1
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- Electronic Arts exhibition stand 3